…says Stephan Boublil of the apartment.
I saw Stephan lecture this evening, and had the opportunity to enjoy dinner with him as well.
He says he is always trying to tell a story. The goal in and reason for working with a client is for you to get to know what, how, and who they are and create a space, project, branding, film, etc. that conveys their story. Do this, and do it by being you.
In his impoliteness there is a great sense of consideration – real consideration.